Retaining Loyal Customers By User Friendly Ecommerce Website Design

With the advent of e-commerce, a new set of customer expectations have come up. The customers have unlimited online access to millions of companies, their products and they can easily compare and make choices. Thus, it has become easier for customers to switch preferences as compared to in traditional shopping. A need arises in this internet era to maintain strong customer relationships to not only acquire new customers but also retain the existing ones.

In ecommerce there is no physical atmosphere or face-to-face interactions.  At the core of retaining customers is excellent customer service and a proactive and prompt response to customer queries.

The ecommerce website design should provide more useful information about a product which will invariably attract more buyers. Make use of bullet lists to keep the page clean and easy to read. Good quality pictures, possibly even multiple views are a must. While reordering, offer customers an express reorder capability. This is a page that shows preferred items from the customer’s previous orders. The website should inform them about the latest offers on the particular products that the customer often buys.

The ecommerce website design should be such that it offers multiple payment options. Also offer ways for people to search for products. Make sure the search box is in a good location. Updating the site frequently and removing expired, outdated product is also very important.
Also the e-retailers should make an effort to make their ecommerce website design and content SEO friendly. Incase a buyer wants to revisit or relocate the site, he should be able to find the site from any search engine.

The e-shopping experience should exceed the customer expectations every time, so that they visit the website again. Also, the happy and content customers may further share their experiences with friends and act as a free marketing tool for the company. Trying to acquire new customer everytime through exclusive eCommerce website design involves a lot of resources, and that will only get difficult with new competition.  Thus, focus of ecommerce website development should be on getting the most from the customers that one already has.

Looking to increase your sales

ESS provides custom-made, feature-rich ecommerce website development in India. Let us help you build an online store. Please get in touch with our Software Development team at marketing@ebizframe.com.