Why Should FMCG & CPG Industries Invest In Cloud SFA Mobile App?

Are you looking for a way to boost your sales, reduce costs, and improve customer service?

If so, then you need a cloud SFA mobile app.

As an FMCG or CPG company, you know that your sales team is the lifeblood of your business. They're the ones who are on the front lines, building relationships with retailers, generating orders, and ensuring that your products are on the shelves and ready for customers to buy.

By choosing a cloud SFA app, you can give your sales team the tools they need to be more efficient and productive, and help you achieve your business goals.

The statistics provided below show the change a Cloud SFA Mobile App can bring in the business:

• According to a study by Nucleus Research, companies that use SFA solutions achieve an average of 15% increase in sales.
• A study by Gartner found that companies that implement cloud SFA solutions see a 25% reduction in sales costs.
• A study by Salesforce found that companies that use cloud SFA solutions achieve a 70% increase in customer satisfaction.

Why is cloud SFA essential for FMCG and CPG companies?

FMCG and CPG companies face a number of challenges, including:

Intense competition: FMCG and CPG companies operate in a highly competitive market. They need to find ways to differentiate themselves from their competitors and win over consumers.

Short product lifecycles: FMCG and CPG products typically have short lifecycles. This means that companies need to be able to quickly develop new products and bring them to market.

Complex supply chains: FMCG and CPG companies have complex supply chains that involve multiple stakeholders. This can make it difficult to track inventory and ensure that products are delivered on time and in full.

How a cloud SFA app can help your FMCG or CPG Company succeed

A cloud SFA mobile app can help your FMCG or CPG Company succeed in a number of ways, including:

• Increased sales: By giving your sales team the tools they need to be more efficient and productive, a cloud SFA mobile app can help you increase sales. Your sales team will be able to spend more time selling and less time on administrative tasks.

• Reduced costs: A cloud SFA mobile app can help you reduce costs associated with sales, such as travel expenses and software maintenance costs. Cloud SFA apps are typically subscription-based, so there are no upfront costs and you can scale your subscription up or down as needed.

• Improved customer service: By giving you real-time visibility into sales data and customer behaviour, a cloud SFA app can help you improve customer service. For example, you can use this data to identify retailers who are low on inventory and make sure that they are restocked quickly.

• Better decision-making: By providing you with insights into sales performance, market trends, and other key metrics, a cloud SFA app can help you make better decisions about your business. For example, you can use this data to identify new markets to expand into or to develop new products that meet customer needs.

Conclusion

If you're looking for a way to help your FMCG or CPG Company succeed, consider investing in a cloud SFA app. With its essential features and powerful capabilities, a cloud SFA mobile app can give your sales team the tools they need to be more efficient and productive, and help you achieve your business goals.

Contact us today at marketing@essindia.com or visit our website www.essindia.com to learn more about how a cloud SFA app can help your FMCG or CPG Company succeed.